Qualified leads found overnight. Drafted by 9am. You just hit send.
Every weekday morning, the Lead Engine researches businesses that match your ideal client, filters out everyone you’ve already contacted, and drafts a personalised email to each new lead — straight into your own outbox. Nothing sends without you.
Three steps, and only one of them is yours.
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Overnight research
The engine finds and qualifies prospects matching your criteria, checking every one against your full contact history so nobody hears from you twice.
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Drafted by 9am
A personalised email for each lead lands in your drafts folder, written in your voice, ready to go — before your first coffee.
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You approve
Read, tweak, send. Nothing leaves your inbox without you. That approval step is the whole product, not a limitation.
A pipeline that fills itself, inside the tools you already use.
- Your own private system — your data lives in an account you own, not ours.
- Runs inside your existing Outlook or Gmail, so replies land where you already work.
- Email templates written for your voice and your market, not a generic blast.
- Built-in opt-out handling and contact suppression, so you never email the wrong person twice.
- A monthly report on leads found, emails drafted, and replies that came back.
The approval step isn’t a feature. It’s the whole idea.
Built with the Australian Spam Act in mind — identification and opt-out designed in, not bolted on.
Every email identifies you and your business.
Every email includes a working opt-out, honoured automatically via your suppression list.
Targeting uses conspicuously published business contact details relevant to the recipient’s role.
A human — you — approves every single send before it leaves your inbox.
One setup fee, then a care plan. No lock-in.
Setup
One-off
- Discovery call — your ideal client, verticals and voice
- Engine deployed into an account you own
- Your Outlook or Gmail connected securely
- Three email templates written in your voice
- Suppression list seeded from your contacts
- A two-week tuning period to dial it in
Essential care
Monthly
- Keep-alive monitoring and error fixes
- Minor template tweaks as you go
- A monthly performance summary
- No lock-in — cancel any time
Growth care
Monthly
- Everything in Essential care
- A new vertical or territory each quarter
- Template A/B revisions
- A monthly 30-minute strategy call
We work out the cost with you on a call. No lock-in contract.
Questions, answered straight
Does it send emails automatically?
No — and that’s the point. The engine drafts every email into your own outbox and stops there. You read each one, tweak it if you like, and hit send yourself. Nothing ever leaves your inbox without your approval, which is exactly what keeps your name and your sending reputation safe.
Whose inbox and data does it use?
Yours, on both counts. The drafts appear in your own Outlook or Gmail, so replies land where you already work and you’re never the impersonal “noreply@”. The system itself runs in an account you own — your prospect data lives with you, not on our servers.
Is this compliant with spam laws?
It’s built with the Australian Spam Act in mind: every email identifies you, carries a working opt-out that’s honoured automatically, and targets published business contact details relevant to the recipient’s role — and a human approves every send. Those are deliberate design features. (Caleb’s partway through a law degree, so this part isn’t an afterthought.)
Who is it for?
Businesses that win new work by reaching out first, such as recruitment agencies, commercial services, B2B trades and agencies. If new business depends on you making the first contact, this is built for you.
What does it cost, really?
A one-off setup fee, then a monthly care plan, with no lock-in contract. Book a session and we’ll go through what it would cost your business.
How long does setup take?
About a week from the discovery call to your first morning of drafts, then a two-week tuning period where we refine the targeting and the templates against the real emails it produces. After that it just runs every weekday.
Want to see this morning’s drafts?
Book a session and I’ll show you real emails the engine has drafted. Then we’ll talk about what it would draft for you.